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Branding & Positioning

Drip-feeding content to your community leading up to your ICO is crucial. With a team of amazing writers, we are excited to craft story-based articles that are well-researched and extremely compelling. Whether it's a short article that describes the utility of your token or a long-form article that makes the reader imagine the paradigm shift associated with your ICO, we take your vision and put it into words.

Compelling writing goes a long way, but having it presented in different formats makes a huge difference. We always love to complement a great article with "rich" media - explainer videos with professional voiceover that follow the article, infographics to condense the knowledge in your community channels and other forms of media that allow readers to get sucked in to the story.

The key to creating hype around your ICO is to create a large community and own your communications channels with your prospective contributors. Re-targeting your website visitors on Facebook allows you to be omnipresent and re-purpose your existing content on another distribution channel. Your die-hard fans will enjoy every update, while the ones that just follow your ICO will always be reminded of important news.